Having just read a report from Ofcom suggesting that the average Briton spends seven hours a day watching TV, surfing the net and communicating by mobile phone, it is surprising that we are able to fit anything else into our working day.
The report on the BBC news website claims that many of us are able to squeeze in up to nine hours of media and communications use by multi tasking on more than one device at a time.
So it is no real surprise that for many of the population a trip to the local shopping centre is something that is a bit of a rarity and at this time of year with the kids on school holidays, visiting the virtual world of shopping online can be a more pleasurable way of buying.
There is not much that is not available to buy online these days and when it comes to buying the latest fashions for you and your family the options are endless.
If you want to dress like your favourite celebrity, a visit to an online store such as Espirit fashion will reward you with the latest designs for all the family at affordable prices from a secure server, allowing you to buy in confidence from the comfort of your home.
It is incredible how technology has changed our shopping habits over the last fifteen years, most of us will have experienced using Amazon or eBay at sometime or other and booking holidays or flights online is almost second nature.
Security fears are much less of an issue with online trading these days and it could be argued that using credit cards on a secure website is safer than using the card physically on the high street.
It is no wonder that more of us are happy to buy online these days, after all if we are already staying at home using the technology as the report suggests, why make the effort to go out shopping at all!